![]() ![]() ![]() The game, developed by Julian Frost, Patrick Baron and Samuel Baird, invites players to avoid the dangerous activities engaged in by the various characters featured throughout the campaign. On, Metro released a Dumb Ways to Die game as an app for iOS devices. Charts Chart (2012–13)īelgium ( Ultratip Bubbling Under Flanders) The song, with a tempo of 128 beats per minute, is written in C major and a time signature of 4/4. It was released on iTunes, attributed to the artist "Tangerine Kitty" (a reference to Tinpan Orange and The Cat Empire). ![]() The band on the recording consists of Gavin Pearce on Bass, Danny Farrugia on drums and Brett Wood on guitar. It was performed by Emily Lubitz, the lead vocalist of Tinpan Orange, with McGill providing backing vocals. The song "Dumb Ways to Die" from the video was written by John Mescall and co created with Patrick Baron, music by Ollie McGill from The Cat Empire, who also produced it. The animated video has two versions, one in English, and one in Spanish, titled "Formas Tontas de Morir." It featured characters known as "beans", each bearing names such as "Numpty," "Hapless," "Pillock," and "Dippy" (the first four beans in the video, listed in order of appearance) dying as a result of their own stupidity (doing such unwise things as setting their own hair on fire or provoking a grizzly bear) the final three beans shown in the video, named "Stumble", "Bonehead", and "Putz", all die as a result of unsafe behavior at train stations and/or railways, which are deemed "the dumbest ways to die". It was uploaded to YouTube on 14 November 2012 and made public two days later. The video was art directed by Patrick Baron, animated by Julian Frost and produced by Cinnamon Darvall. According to Metro Trains, the campaign contributed to a 20 per cent reduction in "near-miss" accidents compared to the annual average, or 30% with respect to the same time of the year before from 13.29 near-misses per million kilometres in November 2011 – January 2012, to 9.17 near-misses per million kilometres in November 2012 – January 2013. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think dumb ways to die will." McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addition to more than 700 media stories, for "a fraction of the cost of one TV ad". It appeared in newspapers, local radio and outdoor advertising throughout the Metro Trains network and on Tumblr. The campaign was devised by advertising agency McCann Melbourne. Playside Studios also released an NFT called BEANS on 3 February 2022. On 1 October 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro. The campaign's animation was developed into an app available to iOS devices. The campaign video went viral on social media after it was released in November 2012. Users can improve their skills and compete with friends to achieve new records, which has already become a classic.A screenshot from the animated video during the song's final chorus presenting the characters and their resulting deaths (except Clod)ĭumb Ways To Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria to promote railway safety. ![]() The project has many different levels, each of which is a unique challenge. The game has similar gameplay to the rest of the series, where a person needs to quickly react to dangerous situations in order to save the characters from death. Accordingly, this version has become more bloody, has more violence and gore, which may not be suitable for young children. In the first part of Dumb Ways to Die, the characters are more caricatured and drawn, and their deaths happen in a more humorous way. One wrong step or a mistaken decision will lead to the fact that the level will not be completed, and the player will have to watch the death of the characters! The project involves elements of parkour and various logical puzzles that are typical for applications of this type. The user’s task is to solve riddles and, obeying logic, try to help the heroes get out of another extremely dangerous story in order to avoid death. They often face dangerous situations and die in bloody and violent incidents. The main characters are now animals, namely, little animals from the famous cartoon about three friends. It should be remembered that the version of Happy Tree Friends is aimed at a more adult audience and contains quite violent scenes. Another part of the cult game with an entertaining and social direction. ![]()
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